Multicultural Marketing

Multicultural Marketing

Multicultural Marketing

Getting your content right with the help of our translation service provider is important, but it's only a small piece of the puzzle. Multicultural marketing services from LangSpire can ensure your website content connects with your target audience.

We offer a full range of services that include creative consulting, design, and graphics. First, we'll examine the impact of your brand in various ethnicities and languages. Then, we’ll provide you with ideas, designs, and multicultural marketing strategies for all of your target markets.

Cultural Consulting

One of the most important parts of our multicultural marketing techniques is cultural consulting. To ensure your message gets across, our team of cultural consultants will study your target audience and develop a plan for reaching them in the most appropriate manner. We'll help you design an effective plan that is tailored to the cultural needs of your target audience, your company's needs, and your budget.

Transcreation and Copy Adaptation

Regular language translation services focus on creating a final text in the new language that is as close to the original as possible. This isn't the best method when it comes to advertising and marketing. Instead, it’s important to maintain the spirit of the message, even if it means approaching the content in a different way. At LangSpire, we keep an eye on idioms, puns, and other plays on words when translating content, ensuring that nothing is lost in translation. Our transcreation services guarantee that your message gets through successfully in a culturally responsive manner.

Brand Management

Once you really start to dig into professional translation services, you'll realize just how much it entails. In order to keep a cohesive message, you should also inquire about the Global Brand Management (GBM) services from LangSpire.

We look at your brand management strategy on a global scale. We will help you support consistent brand imagery across your target markets by systematically planning and implementing a brand message and campaign that works across cultures.

Whether your brand is fully recognized already or you're just getting started, we'll pull together a proper GBM plan to ensure you're accurately and appropriately represented in the international marketplace.

Name Testing

Naming your business is a huge challenge, but it's even more challenging if you're serving international markets. You need a name that is meaningful and has a big impact in any market.

With our name testing services, you can create a brand name in-language, in-country, and in-market. This enables you to avoid accidentally naming your business in a way that is damaging or embarrassing to your brand in certain cultures.

Image Consultation

Your brand image is more than just a logo on a piece of paper. It's an overall feeling you want to convey. Our LangSpire consultants can help you reach the top of your market with the right image. We do this by figuring out how to showcase your brand in a way that expresses your highest potential.

No matter what your business's size, we focus on three essential areas when developing your image:

  • Physical manifestation of your products or services
  • Company and client behaviors
  • Methods of communication in each marketing region.